GROWTH DRIVEN WEB DESIGN

Your website is your engine of growth. It needs to respond constantly to how your customers buy and how traffic is driven to the site. Growth driven web design delivers web platforms that are optimised for sales from the start and are constantly tuned to maximise revenue generation

WHAT IS GROWTH DRIVEN WEB DESIGN?

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UNDERSTAND HOW CUSTOMERS BUY

Map the personas and buyers journey of customers. Design the optimal route for visitors to convert to leads and for leads to become customers. Document brand and creative requirements. Organise content and other assets to align with the buyer journey


GROWTH DRIVEN DESIGN

Design the website and site content to maximise visitor numbers, lead capture, and customer conversion. Ensure the website adheres to brand and creative guidelines and delivers a great customer experience. Optimise the site to be found through SEO on architecture and content 


SITE BUILD & INTEGRATION

Build the site and integrate with your marketing automation and CRM systems so the flow of leads is seamless, from first contact to sale. Migration of existing sites needs to be handled carefully to maintain  existing traffic. Test and deploy


CONTINUOUS IMPROVEMENT

Using insights driven the from the marketing automation platform, review performance of the site against KPIs and optimise continuously. Use A/B testing on landing pages, CTAs and site pages

HOW IT WORKS

1. WE LISTEN TO YOUR BUSINESS GROWTH OBJECTIVES & SET THE KPI'S
2. WE DESIGN & BUILD YOUR WEBSITE TO DELIVER AGAINST YOUR KPIs
3. WE TRACK PERFORMANCE &  IMPROVE CONTINUOUSLY THROUGH TEST & LEARN

4. WE USE MARKETING AUTOMATION TO MEASURE RESULTS & PROVE ROI

 

 

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woO's Guide to Lead Scoring and Grading

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