Marketing software (often known as Martech) has jumped on leaps and bounds over the last 10 years and is now an essential component of any growing company's marketing and sales technology stack. From more enterprise scale solutions, such as Eloqua and Marketo, to scalable SaaS solutions like Hubspot and Pardot (Salesforce.com's marketing automation). They all seek to manage and deliver content, automate programmatic tasks, evaluate and grade the buyers journey to a point of "readiness to buy", and report performance through analytics and dashboards.
Hubspot spawned a new market category, "inbound marketing" strategy, seeking an online engagement with today's web enabled buyer, who is increasingly choosing to keep direct engagement with a vendor, to an anonymous dialogue throughout most of the buying cycle. Hubspot and other marketing automation platforms, allow marketers to woO their prospects with relevant and contextual content and social marketing and build trust, leading to a qualified direct sales engagement.
With extensive experience configuring and using marketing automation software, we at woO have developed expertise in extracting total value from these marketing automation tools. We focus on the correct set up and fit to your organisation's sales and marketing process. This essential part of fully benefiting from these tools, is almost always overlooked by the set up support of the software vendors, who typically help with technical set up but not fitting to your business process. Often their partner marketing agencies, although good at what they do, are specialists in content marketing, SEO, and social marketing. They often don't have the expertise to understand the full sales and marketing process and how the technology needs to be shaped to fit.
woO can set up, or optimise your marketing automation platform, as part of your marketing and sales process, to deliver the return on your investment. We have expertise in integrating marketing automation with CRM, to seamlessly support your end to end marketing and sales process and optimise marketing and sales performance and reporting, leading to accelerated revenue flow.