A website is a set of interconnected webpages, generally located on the same server, presenting a collection of information by a person, group, or organization.

An Inbound marketer should structure a website like a dynamic, multi-dimensional entity that can be used to attract relevant website visitors, convert those visitors into leads, and close those leads into customers. So, while your website needs to look pretty, it also has a vital role in the lead generating activity so has to be functional. 

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