URL

DEFINITION

This is short for Uniform Resource Locator (who knew?). Basically, this is the address of a piece of information that can be found on the web such as a page, image or document.

URLs are important for on-page SEO, as search engines crawl through the text when searching for keywords. If a keyword you’re looking to get indexed is in the URL then you'll get a tip of the hat from Google.

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