Smarketing is a catchy phrase refering to the practice of aligning Sales and Marketing efforts. In a perfect, world, marketing teams would pass off fully qualified leads to the sales team, who would then close these contacts 100% of the time.
The business would then grow and everyone would be happy. But this isn’t always the reality—so it’s important for marketing and sales to align efforts and coordinate communication to impact the bottom line.
Inbound Marketing software facilitates data sharing between both sales and marketing to help achieve this harmony.