Offer

DEFINITION

This is the content that is provided once a lead has filled out a landing page form. Examples of an offer include ebooks, whitepapers and webinars.

Inbound marketers use offers as a lead generation tool and can also be useful as a way to nurture existing leads into a sales ready position. 

The value of the offer needs to be great enough that a visitor will fill out information to recieve it. 

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