This is the companion to on-page optimization. Off-page SEO refers to incoming links and outside factors that impact how a webpage is indexed in search results. This can be done by linking domains and even social media, each playing a role in optimising off-page SEO.
While it's a powerful tool, one of the downfalls of off-page SEO is that it's mostly out of an Inbound Marketers control.The solution? Create useful, compelling content and people will be more likely to share and link to it.