Lead Nurturing

DEFINITION

Lead Nurturing is the carrot method of marketing. Marketers develop a series of communications (emails, social media messages, etc.) that seek to qualify a lead, keep it engaged, and coax it down the sales funnel.

Through delivering valuable content and building trust and reciprocal relationships with your prospects you'll improve the quality of that lead over their buying lifcycle and (hopefully) convert them to a customer.

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