A campaign-specific page distinct from your main website that has one goal and one call to action.A Landing Page is a website page containing a form that is used for lead generation.
It's important to always send campaign traffic to a dedicated landing page revolving around a marketing offer, such as an eBook or Webinar, enabling you to caputre visitor information in exchange for a valuable offer. .
Landing pages are the gatekeepers of the conversion path and are what separates a website visitor from becoming a lead. If you want to be super smart you should create landing pages that appeal to different visitors/leads at various stages of the buying process.