Facebook is the Big Dog in the Social Media game with over 1.44 billion users. While it's a very important part of any Inbound Strategy it remains one of the most difficult to understand. We're convinced only Mark Zuckerburg and his round table of knights know what Facebook really wants. The format and rules change more often than England's starting line-up.
So it's great because it provides companies with the opportunity to reach a MAMOUTH audience, engage said audience, and subsequently grow their business with posts, events, photos and videos.
But don't put all your eggs in one basket go out and enjoy the other chocolatey delights that other social platforms have to offer, and then link them all together so they can support each other (traffic wise not emotionally.)