Email

DEFINITION

Email marketing is one of the most personal and powerful campaign tactics in you Inbound Marketing strategy. Now with great power comes great responsibility. Email gives companies a direct connection to a contact’s inbox and allows them to deliver tailored content to different streams of contacts. It's important not to abuse the email relationship with a contact by sending them too much and/or irrelevant content. You don't want them to unsubscribe and ruin all your hard work.

Back to the glossary