Conversion Path

DEFINITION

A conversion path is a series of website-based events that enable you to lead capture. It can take many forms but the most basic is this:

A visitor clicks on a CTA and is directed to a landing page with a lead capture form, this then redirects to a thank you page where a content offer resides. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process and becomes a lead.

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