Closed Loop Marketing

DEFINITION

Closed Loop Marketing gives marketers the power to show how all their hard work and marketing efforts have impacted impacted bottom-line business growth through tracking actions and data. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer.

When done correctly, you’ll be able to measure your ROI of your marketing investment making it an incredibly important and useful part of the Inbound Marketing strategy. 

Back to the glossary