Bottom of the Funnel

DEFINITION

The Bottom of the Funnel leads are often ignored by even the best marketing teams as marketers often assume that once a lead has been converted into a sales opportunity - or even a customer- their job is finished.

But you can't think like this! Marketing teams have typically used their data and time to nurture the lead down the funnel and therefore know what content and conversations the lead is interested in. This is why it's really makes sense for marketing and sales to work together.

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