Analytics is essentially the discovery and communication of meaningful patterns in data.

When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social reports, PPC, etc.), analysing the trends, and developing actionable insights to make better informed marketing decisions.

Now that's a bit daunting if you're not a mathematical wizard, luckily we have all the information you need on Marketing Automation here:

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