A/B Testing

DEFINITION

A/B testing is the key to optimizing your marketing campaign.

It's a sort of marketing experiment where you test two variations of an ad, email, landing page, CTA or other pieces of online content to determine which produces the highest conversation rate and improves marketing efforts.

Outside of inbound marketing, you can use it to determine what the best eggs are in a Full-English: fried, scrambled or poached.

Back to the glossary