Can I Measure and Track my Leads Progress?

You can give leads scores based 2 things using a marketing automation program. The content that they are interacting with and what stage of the funnel they are at. Then you can also score them on their position within a company. For example: A lead that's a CEO would score higher than an intern and a lead looking at the pricing page on your website would score higher than a someone looking at a thought leadership piece. 

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