Inbound Marketing Blog

24 July 2015
Chief woOER - Richard Burdge

European B2B Marketing And Sales Models Are Broken! Here's How To Fix Them.

Sales__Marketing_AlignmentA true story......

A few years ago I was part of a team growing a UK software business at over 40% per annum, most importantly for this story, through sales primarily in the U.S. I learned a lot about the difference in approach to B2B marketing in the U.S. compared to Europe. It was evident that the U.S. was developing a much more efficient model, allowing businesses to grow faster. Since then I have often considered how Europe can catch up with the U.S. and reform its B2B marketing and sales alignment to accelerate the growth.

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