Inbound Marketing Blog

9 March 2016
Chief woOER - Richard Burdge

The Balancing Act: Content And SEO For B2B Marketing

There's no doubt that engaging content is crucial for SEO success, yet knowing how much or how little content to produce can be a fine art. We're dedicated to helping businesses make the most of Inbound Marketing so we've created this blog to help steer you in the right direction.   

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Inbound Marketing, Marketing Automation, Search / SEO

12 February 2016
Chief woOER - Richard Burdge

The Essential Pocket Guide To Marketing Automation

 

Marketing Automation has been around for a while. Uptake in the U.S. is faster than Europe so unsurprisingly, not everybody is fully up to speed on how it can benefit businesses and compliment Inbound Marketing programs. With marketing automation's annual growth expected to increase by 10.7% through 2016*, we've created a concise summary to get you in the know, enabling your business to maximise the potential of this terrific software.  

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Inbound Marketing, Marketing Automation

11 December 2015
Chief woOER - Richard Burdge

Contact Re-Engagement: How to Reactivate Lost Leads

We all know that life can sometimes get in the way of leads engaging with your business, whether it's their busy work schedule or putting off solving their business problem until a later date. Either way, it's often the case that leads go cold and therefore re-engagement activities are needed to activate lost leads once more.

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B2B Marketing, Inbound Marketing, Marketing Automation

9 December 2015
Chief woOER - Richard Burdge

Winning Customer Trust Is Like Playing Jenga, Here's Why...

They used to say the customer is always right, now the customer is not only right they are also in control. All B2B marketers need to understand this fact otherwise they will not be able to engage with their customers with the right message, at the right time, in the right format.

Effective B2B marketing is based on a dialogue between buyers and sellers where exchanges of trust and permission occur sequentially, get it wrong by betraying the trust and it all comes tumbling down

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Inbound Marketing, Marketing Automation

1 December 2015
Chief woOER - Richard Burdge

Want to Make Your B2B Business More Profitable? Start Inbound Marketing.

Technology has levelled the playing the field between the small to medium sized companies (SME) and the top dogs. You no longer need expensive outbound advertising campaigns to win over clients. In fact 75% of buyers want you to curb the sales pitch and 78% of buyers are hungry for more information about their business problems.

Enter Inbound Marketing.

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Inbound Marketing, Marketing Automation

1 September 2015
Chief woOER - Richard Burdge

Middle Child Syndrome: Middle Of The Funnel Content Is Often Neglected

The education and consideration stage, known in the Inbound Marketing world as the Middle of the Funnel (MoFU) is where the lead is looking to find solutions to their business problems. Often marketers neglect the importance of this stage and skip straight to trying to convert people into customers.

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Inbound Marketing, Marketing Automation

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