Inbound Marketing Blog

21 February 2016
Chief woOER - Richard Burdge

The 8 Fundamental Rules For A Successful Inbound Marketing Strategy

At woO we are all about Inbound, but we understand that creating a successful Inbound Marketing strategy can be difficult. To help you out, we've created 8 easy steps to get you on the right track and achieve Inbound greatness.
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B2B Marketing, Inbound Marketing

10 February 2016
Chief woOER - Richard Burdge

B2B Marketing With vs.Without Hubspot

One of the most commonly asked questions by buyers is "can we just do Inbound Marketing without Hubspot?" What’s happened, more often than not, is they've researched around and found a multitude of tools that do almost all the tasks Hubspot do, but individually. And the bonus? Most of them are free. But, the old phrase "you get what you pay for" rings true here.

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B2B Marketing, Inbound Marketing

11 December 2015
Chief woOER - Richard Burdge

Contact Re-Engagement: How to Reactivate Lost Leads

We all know that life can sometimes get in the way of leads engaging with your business, whether it's their busy work schedule or putting off solving their business problem until a later date. Either way, it's often the case that leads go cold and therefore re-engagement activities are needed to activate lost leads once more.

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B2B Marketing, Inbound Marketing, Marketing Automation

30 September 2015
Chief woOER - Richard Burdge

The Gloves Are Off: The Inbound vs. Outbound Debate

And the award for the most infuriating ad distribution channel goes to: The pop up ad.

The Internet has created a whole flurry of new opportunities for traditional outbound marketing to interrupt and annoy us. But, the internet didn't rest on its laurels and allow companies to overwhelm and over share. It took back control and added a new dimension to modern marketing.

It empowered buyers. 

Instead of a sales message we want useful, engaging content.

The Internet facilitated a new form of marketing: Inbound.  

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B2B Marketing, Inbound Marketing

16 September 2015
Chief woOER - Richard Burdge

9 Essential Learnings From Inbound 2015

It was a real privilege to be at Inbound15 in Boston – Hubspot’s sponsored mega bash celebrating all things inbound marketing related. One of the great opportunities was to hear about some incredible case studies from businesses around the world – showing some amazing transformational results.

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B2B Marketing, Inbound Marketing

18 August 2015
Chief woOER - Richard Burdge

The Changing Faces Of Marketing

FacepackAlways full of good intentions

Marketers have always wanted to do one thing, the right thing, deliver a targeted and personalised message to the right recipient, at the right time. Such that they were persuaded, without any feelings of resistance, to visit something, buys something, or engage in services that met their needs. Until recently this has been difficult to do cost effectively, however a new world has arrived and for those who put their minds to it it’s time to do the right thing.

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Social Media, B2B Marketing, Inbound Marketing

13 August 2015
Chief woOER - Richard Burdge

5 Inbound Marketing Myths Busted

Hy pe. It's a fickle thing. We get all excited and we've all been vehemently let down at some time or other. The worst culprits in my mind: i-cloud (I mean unless  you're an apple store genius) linking and syncing is definitely not seamless, Microsoft Zune (the must-have alternative to the Ipod? I think not) and Fernando Torres, who really lived up to his £50 million pricetag with a spectacularly awful performance (22 goals) for Chelsea.

Marketers are guilty of hyping up all the latest trends and lingo, so when fancy new marketing terms come out it's not surprising people are sceptical about how effective they really are.

So we don't blame you if you're a bit cautious about Inbound Marketing.

BUT, we know how useful it is and how it could benefit your business.

So let's set the record straight for all you sceptics out there and share the top 5 Inbound Marketing Myths Busted:

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B2B Marketing, Inbound Marketing

6 August 2015
Chief woOER - Richard Burdge

Prohibition Is Over: Golden Rules For B2B Social Engagement Excellence

The blanket ban businesses imposed on social media in the workplace has ended. Don't let your B2B social presence fall behind. Get back on track with our 5 golden rules for engagement excellence. 

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Social Media, B2B Marketing, Inbound Marketing

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