Inbound Marketing Blog

29 March 2016
Chief woOER - Richard Burdge

Pocket Guide: Inbound Marketing For Non-Profits

 
 

Non-profit marketing strategies don't always hit the headlines. 

That's largely because when most people think marketing, they think big, glossy expensive ads that charities just can't afford. But the beauty of Inbound Marketing is that it hasn't got the huge upfront costs of outbound marketing, you can see how effective it is and tailor your content and program to your different customers needs. Read on to find out more about how Inbound is great for non-profit. 

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Social Media, Inbound Marketing, ROI

26 March 2016
Chief woOER - Richard Burdge

Why Is No One Reading My Blog? How To Grow Blog Traffic

We've all been there - you slave away writing compelling, insightful, witty blog posts that are sure to delight, engage and entertain. You publish them on your website, optimise them with keywords and internal links and distribute them all over your social media. Then you wait for all the views. Where are they?

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Inbound Marketing, Blogging, Search / SEO

9 March 2016
Chief woOER - Richard Burdge

The Balancing Act: Content And SEO For B2B Marketing

There's no doubt that engaging content is crucial for SEO success, yet knowing how much or how little content to produce can be a fine art. We're dedicated to helping businesses make the most of Inbound Marketing so we've created this blog to help steer you in the right direction.   

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Inbound Marketing, Marketing Automation, Search / SEO

21 February 2016
Chief woOER - Richard Burdge

The 8 Fundamental Rules For A Successful Inbound Marketing Strategy

At woO we are all about Inbound, but we understand that creating a successful Inbound Marketing strategy can be difficult. To help you out, we've created 8 easy steps to get you on the right track and achieve Inbound greatness.
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B2B Marketing, Inbound Marketing

17 February 2016
Chief woOER - Richard Burdge

4 Ways Your Content Can Attract More Visitors To Your Website

With "92% of marketers now using content marketing" we've collected the best ways to keep you up to date. 

Content marketing is changing, and to make sure you're up to date on the latest best practice, woO Marketing have gathered the top four issues that you need to be aware of. Compelling content is crucial for inbound marketing success, so make sure you're ticking all the boxes and read our guide to find out how.

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Social Media, Inbound Marketing, Content Marketing

15 February 2016
Chief woOER - Richard Burdge

Creating Compelling Content: How Much Content Is Too Much?

Creating compelling content is an essential component to an effective Inbound marketing strategy, whether in the form of blogs, social media or website content. Essentially, compelling content is the bread and butter in your Inbound sandwich. 

However, when creating compelling content the tendency to get carried away, with either the quantity or length of blogs, articles or social posts, is common. Whilst enthusiasm is no bad thing when it comes to writing top quality content, try to curb the excitement before it becomes an overpowering assault on your customer's daily reading.  

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Inbound Marketing, Content Marketing

12 February 2016
Chief woOER - Richard Burdge

The Essential Pocket Guide To Marketing Automation

 

Marketing Automation has been around for a while. Uptake in the U.S. is faster than Europe so unsurprisingly, not everybody is fully up to speed on how it can benefit businesses and compliment Inbound Marketing programs. With marketing automation's annual growth expected to increase by 10.7% through 2016*, we've created a concise summary to get you in the know, enabling your business to maximise the potential of this terrific software.  

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Inbound Marketing, Marketing Automation

10 February 2016
Chief woOER - Richard Burdge

B2B Marketing With vs.Without Hubspot

One of the most commonly asked questions by buyers is "can we just do Inbound Marketing without Hubspot?" What’s happened, more often than not, is they've researched around and found a multitude of tools that do almost all the tasks Hubspot do, but individually. And the bonus? Most of them are free. But, the old phrase "you get what you pay for" rings true here.

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B2B Marketing, Inbound Marketing

6 January 2016
Chief woOER - Richard Burdge

5 Free Ways To Get LinkedIn Working Harder For Content Distribution

LinkedIn is a powerful content distribution tool for businesses when promoting compelling content to like minded professionals and potential customers. However, you might not always want to pay for sponsored posts in order to distribute your content, instead harnessing the free methods of content distribution which can be equally effective. To help you on your way, we've brought together the five best ways to get LinkedIn to work harder for you and your business. 

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Social Media, Inbound Marketing

31 December 2015
Chief woOER - Richard Burdge

Website Redesign And Inbound: A Match Made In Marketing Heaven

When you're eager to make the most of your marketing budget, and are planning to embark on an Inbound Marketing strategy, deciding whether to do a website re-design before or after Inbound is tricky.  

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Inbound Marketing, Web Sites - Growth Driven Design

11 December 2015
Chief woOER - Richard Burdge

Contact Re-Engagement: How to Reactivate Lost Leads

We all know that life can sometimes get in the way of leads engaging with your business, whether it's their busy work schedule or putting off solving their business problem until a later date. Either way, it's often the case that leads go cold and therefore re-engagement activities are needed to activate lost leads once more.

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B2B Marketing, Inbound Marketing, Marketing Automation

9 December 2015
Chief woOER - Richard Burdge

Winning Customer Trust Is Like Playing Jenga, Here's Why...

They used to say the customer is always right, now the customer is not only right they are also in control. All B2B marketers need to understand this fact otherwise they will not be able to engage with their customers with the right message, at the right time, in the right format.

Effective B2B marketing is based on a dialogue between buyers and sellers where exchanges of trust and permission occur sequentially, get it wrong by betraying the trust and it all comes tumbling down

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Inbound Marketing, Marketing Automation

1 December 2015
Chief woOER - Richard Burdge

Want to Make Your B2B Business More Profitable? Start Inbound Marketing.

Technology has levelled the playing the field between the small to medium sized companies (SME) and the top dogs. You no longer need expensive outbound advertising campaigns to win over clients. In fact 75% of buyers want you to curb the sales pitch and 78% of buyers are hungry for more information about their business problems.

Enter Inbound Marketing.

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Inbound Marketing, Marketing Automation

23 October 2015
Chief woOER - Richard Burdge

Why Private Equity And Inbound Marketing Go Hand In Hand…

For me, one of the defining experiences over the last couple of years has been working directly with Private Equity firms and their portfolio companies. In fact, you’ll see Private Equity investment increasingly in mid-market companies.

So why the defining experience I mentioned?

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Private Equity, Inbound Marketing

30 September 2015
Chief woOER - Richard Burdge

The Gloves Are Off: The Inbound vs. Outbound Debate

And the award for the most infuriating ad distribution channel goes to: The pop up ad.

The Internet has created a whole flurry of new opportunities for traditional outbound marketing to interrupt and annoy us. But, the internet didn't rest on its laurels and allow companies to overwhelm and over share. It took back control and added a new dimension to modern marketing.

It empowered buyers. 

Instead of a sales message we want useful, engaging content.

The Internet facilitated a new form of marketing: Inbound.  

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B2B Marketing, Inbound Marketing

16 September 2015
Chief woOER - Richard Burdge

9 Essential Learnings From Inbound 2015

It was a real privilege to be at Inbound15 in Boston – Hubspot’s sponsored mega bash celebrating all things inbound marketing related. One of the great opportunities was to hear about some incredible case studies from businesses around the world – showing some amazing transformational results.

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B2B Marketing, Inbound Marketing

1 September 2015
Chief woOER - Richard Burdge

Middle Child Syndrome: Middle Of The Funnel Content Is Often Neglected

The education and consideration stage, known in the Inbound Marketing world as the Middle of the Funnel (MoFU) is where the lead is looking to find solutions to their business problems. Often marketers neglect the importance of this stage and skip straight to trying to convert people into customers.

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Inbound Marketing, Marketing Automation

27 August 2015
Chief woOER - Richard Burdge

Don't Forget the Human Touch In Inbound Marketing

I am passionate about Inbound Marketing and once you see how it works and the results this isn’t difficult to understand. The combination of compelling content, optimised for search so it can be found and amplified across social media is perfect for today's empowered buyer.

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Inbound Marketing

25 August 2015
Chief woOER - Richard Burdge

Content is Prince. Context is King.

I don't think the British are overly enthusiastic. The only thing that we get really passionate about is when a big sports game is on and we're playing. And the Great British Bake Off. Which is why it was surprising when Inbound first burst on the scenes that everyone jumped on the high speed content rail line and started churning out blogs faster than our exit out of the world cup. 

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Inbound Marketing, Blogging, Search / SEO

20 August 2015
Chief woOER - Richard Burdge

Which Social Platform Is Best For Your B2B Business?

Social Media has taken the world by storm and can no longer be ignored by businesses with a phobia of all things social. The opportunities for attracting and engaging with potential customers on a worldwide scale are undeniable, therefore businesses need to learn which platforms are the most appropriate. We've created a useful (jargon free) guide to help you pick the best platforms for your business needs.

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Social Media, Inbound Marketing, Blogging

18 August 2015
Chief woOER - Richard Burdge

The Changing Faces Of Marketing

FacepackAlways full of good intentions

Marketers have always wanted to do one thing, the right thing, deliver a targeted and personalised message to the right recipient, at the right time. Such that they were persuaded, without any feelings of resistance, to visit something, buys something, or engage in services that met their needs. Until recently this has been difficult to do cost effectively, however a new world has arrived and for those who put their minds to it it’s time to do the right thing.

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Social Media, B2B Marketing, Inbound Marketing

13 August 2015
Chief woOER - Richard Burdge

5 Inbound Marketing Myths Busted

Hy pe. It's a fickle thing. We get all excited and we've all been vehemently let down at some time or other. The worst culprits in my mind: i-cloud (I mean unless  you're an apple store genius) linking and syncing is definitely not seamless, Microsoft Zune (the must-have alternative to the Ipod? I think not) and Fernando Torres, who really lived up to his £50 million pricetag with a spectacularly awful performance (22 goals) for Chelsea.

Marketers are guilty of hyping up all the latest trends and lingo, so when fancy new marketing terms come out it's not surprising people are sceptical about how effective they really are.

So we don't blame you if you're a bit cautious about Inbound Marketing.

BUT, we know how useful it is and how it could benefit your business.

So let's set the record straight for all you sceptics out there and share the top 5 Inbound Marketing Myths Busted:

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B2B Marketing, Inbound Marketing

11 August 2015
Chief woOER - Richard Burdge

Checklist To Crack SEO And Achieve Success

As one of the best ways to get your compelling content found online, SEO (Search Engine Optimisation) techniques are essential for businesses wanting to make the most of the millions of potential customers using search engines every day. Google users alone accounted for 11.944 billion searches per month in early 2014*, creating endless opportunities for your content to become more visible, aided by the effective use of SEO.     

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Inbound Marketing, Search / SEO, Content Marketing

6 August 2015
Chief woOER - Richard Burdge

Prohibition Is Over: Golden Rules For B2B Social Engagement Excellence

The blanket ban businesses imposed on social media in the workplace has ended. Don't let your B2B social presence fall behind. Get back on track with our 5 golden rules for engagement excellence. 

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Social Media, B2B Marketing, Inbound Marketing

31 July 2015
Chief woOER - Richard Burdge

5 Tools Everyone In The Inbound Marketing Industry Should Be Using

There is no doubt about it, Inbound Marketing is set to become the 'go to' marketing approach of the future and savvy marketers are on the look out for tools to help make this process pain free. However, cutting through the clutter of apps and websites that supposedly do this, and finding the ones worth using, can take time. To save you the hassle, we've compiled WoO's Top 5 tools that we think everyone in the Inbound Marketing industry should be using. 

For those of you who don't know, Inbound Marketing is all about creating compelling content that attracts people to your business, optimising it’s visibility and converting leads into to customers. This is different to the intrusive and interruptive traditional Outbound methods, such as email marketing and Ads. We believe Inbound is the future of marketing.

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Inbound Marketing

24 July 2015
Chief woOER - Richard Burdge

European B2B Marketing And Sales Models Are Broken! Here's How To Fix Them.

Sales__Marketing_AlignmentA true story......

A few years ago I was part of a team growing a UK software business at over 40% per annum, most importantly for this story, through sales primarily in the U.S. I learned a lot about the difference in approach to B2B marketing in the U.S. compared to Europe. It was evident that the U.S. was developing a much more efficient model, allowing businesses to grow faster. Since then I have often considered how Europe can catch up with the U.S. and reform its B2B marketing and sales alignment to accelerate the growth.

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Inbound Marketing, Marketing & Sales Alignment

1 May 2015
Chief woOER - Richard Burdge

Why We Became An Inbound Marketing Agency?

Inbound MarketingMany decisions in business are based on the intense analysis of research, projections and expert opinion. They are often calculated on a risk/reward basis and only taken after lengthy debate and consensus agreement. Founding woO marketing, as a specialist inbound marketing agency, couldn't really have been more different. And here’s why…

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Inbound Marketing

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